To come up with a good Professional Doctoral research topic in Advertising, you must need to consider a few important points. We all know how important is the thesis based on your research, isn’t it? However, Advertising and Marketing is a vast discipline and choosing a topic of your own for your doctoral thesis is a hard job to do.

That’s where you need some professional help or guidance from the academic specialists. They prove to be your knight in shining armor.

Certainly, globalization, technological alteration, environmental alarms, social and political disturbance, the financial predicament of the end of last decade, and growing business school enrolments…all are interrelated topics.

On the other hand, a few interdisciplinary topics such as organizational knowledge management, document supply and sales network experiences, and consumer experiences in goal communities are also quick-return topics for idea makers and developers. Nevertheless, digitalization and Artificial Intelligence are also up-to-the-minute topics these days.

Additionally, the influence of IT on the relationship between producer and consumer is also another research topic in Marketing to be considered.

Selecting a Thesis Topic

Hence, we have tried to identify some of the most in-demand areas of business research.

  1. Technology Management

    At present, the proper management of innovation and technology is of particular importance. Moreover, stratagem and business models with innovation are very significant both from a theoretical and managerial point of view. The enduring fast developments in social technologies that have transformed marketing, communications and organizational associations make these areas extremely vital.
  2. Resources Management & Sustainable Development

    Indeed, “the great ‘macro’ themes of the century” are - Energy management, water management, and sustainable development. Therefore, without solving these issues in the little term, life on Earth may become critically endangered. This also means managing resources in such a way that sources are not exhausted, so that our future generations can also benefit from it. The field of sustainable resource management is immense.
  3. Corporate Responsibility

    Even though CSR (Corporate social responsibility) has correspondingly been a ‘hot’ topic for some time now but the leaders say it still remains a major priority for research. Experts have identified various ethical issues and keep them among the most pressing topics for business research today.

    Assessing fair value accounting still remains very much at the top of the research plan, according to the professionals. The role of corporate sustainability and social responsibility in marketing and branding is immense.
  4. Social Entrepreneurship

    Positively, we have seen an expansion in the number of MBAs in social entrepreneurship. Furthermore, there are also a lot of opportunities in this field for PhD and Doctorate degree candidates.

    Social entrepreneurship, business models for rising countries, economical innovations, etc. are hot topics at present. Social, economic and attitudinal change is crucial. Research in this field usually focuses on how to make value for society, as well as value for profits and takings.
  5. Accounting

    Indeed, accounting and finance stay high-demand areas. Considering the bigger pressures of social and economic change, enlarged enrolments in higher level business school programs all are significant. As a consequence, academics in the fields of accounting and finance - chiefly corporate finance and markets - are in high demand, for both research and teaching positions.

Here Are Few More ---

  • An evaluation of Green Marketing Tools for growing the Consumption Pattern of Green Products among Generation.
  • The challenges of marketing logistics: Product distribution, Price and Promotion.
  • Generational marketing and advertising: Influencing buying intention in generation X, Y and Z.
  • Investigating the effects of advertising and price compassion on consumer behavior.
  • Developing brand marketing for building brand status, competency and loyalty among consumers.
  • Social media networking and information technology for customer relationship management.

The above-provided topics can radically add value to the Marketing Literature.

The Bottom Line

Try to develop a topic that will hold your interest. Find out what resources you have accessible—time, money, people—and choose a topic that isn’t too resource-intensive. Professional Doctoral in Advertising degree is one of the best choices you can make. East Bridge College offers various online doctoral degree programs with specializations. This means you can better continue a work-life balance while you develop your credentials as well as advance your skills. With online accelerated learning, you can take classes at whatever time or day works best for you and get your doctoral degree.

Written By : Elizabeth Garcia