We all have heard the terms “Twitter famous” or an “Instagram star”, isn’t it?
According to Forbes, influencer marketing is increasing quicker than digital ads, with importance placed on leveraging an industry front-runners' followers to foster growth in your business. 89% experts say ROI from influencer marketing is comparable to or better than other marketing channels.
Influencer marketing is also known as branded content or working with creators. This is an interesting yet effective way to expand the reach of your brand on social media platforms. This also additionally describe people who have made large social media followings, communicating their opinions and thoughts to thousands of people.
Believe us, they can do a lot to help you reach your customers!
Important Things You Need To Know About Influencers
Following are some of the very important things that you need to know about influencers along with the role they can play in advertising.
Influencers Too Have a Niche
Mostly, social media influencers have a precise area of knowledge and focus. For example, you will see influencers in – Fashion and style, Business and Corporate, Food, Healthy Lifestyles and so on. The first step of your marketing approach should be confirming the specialities of the influencers you’re targeting align with your brand. Hence, try to find out the niches of your preferred influencers.
Influencers Are Not Customary Celebrities
Generally, influencers do not rely on any particular studios, producers, or agents. Influencers are completely self-made, found a way to rise above and attract a following. Additionally, social media influencers are nowadays making a living off of their social media existence. This can make them quite reachable to marketers.
Influencers Expand Brand Awareness
As influencers have already built relationships, conviction, and credibility, hence, they can significantly expand your reach as well as positioning online. The key to exploiting influencer tactics is confirming that you're delivering valuable content that adds to their social media presence too, safeguarding value on both sides.
Influencers Are Word-of-Mouth Advertising
The word-of-mouth recommendations keep on powerful. According to the latest studies, around 84% of consumers say they trust recommendations from people they already know. Social media users tend to treat influencers as “people they know already,” by making those recommendations impactful.
Influencers Enhance Your Content Tactic
Through relevant social media influencers, you can place your content in front of social users that are interested in your niche already. They help fill in the breaks of your own content schedule as well. Therefore, you don't have to spend extra funds on testing by finding your audience.
Different Types of Social Media Influencers
Let’s look at the various types of Instagram influencers based on audience size ---
- Nano-influencers - 10,000 followers or fewer
- Micro-influencers - 10,000 to 100,000 followers
- Macro-influencers - 100,000 to 1 million followers
- Mega-influencers - 1 million+ followers
It is important to know that influencers with wide reach expect to be paid for their work rightly. Nevertheless, free product might work with nano-influencers but a larger influencer campaign needs a budget.
Steps To Create An Influencer Marketing Strategy For Your Business
These steps will equip you with all the info you need to make a fruitful influencer marketing strategy ---
- Fix your goals
- Find the drive of your influencer marketing plan
- Selecting the social media platforms for your campaign
- Understanding your target audience
- Understand the rules
- Make a short list of influencers
- Distinguish your competitors
- Do your research
- Measure your outcomes
- See what went wrong in your plan
Now, after understanding all the essential elements of successful Influencer marketing, are you wondering about tools that will help you?
6 Amazing Influencer Marketing Tools
- Hootsuite
- Right Relevance Pro
- Fourstarzz Influencer Recommendation Engine
- Insense
- Trufan
- Facebook Brand Collabs Manager
Involving and engaging with an influencer can be the start of a powerful relationship.
Conclusion
For startup brands, influencer marketing can be amazingly beneficial. This also can be helpful for those that have been struggling in gaining a grip on their social media marketing. To understand all the crucial aspects of business in today’s world, an online accelerated MBA in Business Administration degree program is something that you should have under your belt.
Through the program, you can gain the skills as well as the knowledge that you need to make the most of marketing.
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Written By : Laura Taylor