Within the rapidly fluctuating environment of sales and marketing, professionals are constantly challenged to stay ahead of the curve. With the constantly shifting market dynamics and developing customer preferences, there's a growing requirement for upgradation and specialization within the field. Amongst these professionals, Mr. Unnikrishnan T.T stands out as a seasoned Manager at Al Makateb Office Furniture, bringing over 30 years of invaluable experience in developing the Office Furniture Sales market in Bahrain.

Meet Mr. Unnikrishnan T.T Manager at Al Makateb Office Furniture who possesses a unique ability to steer through the fluctuating market landscapes, and determine customer trends with outstanding expertise in marketing communication skills.

His expertise does not stop at sales alone as he has also dedicated five years to conducting lectures on Transactional Analysis for various counseling courses, certified by the Complementary Therapists Accredited Association (CTAA). Additionally, his two years of experience in leading the Youth Leadership Programme for students showcases his commitment to nurturing future leaders.

Recognized for his outstanding contributions, Mr. Unnikrishnan T.T was awarded the Best Faculty Award for the year 2020-2021 by PGF Bahrain. His commitment to personal development is evident through his achievement of the Distinguished Toastmaster Award from Toastmasters International, USA, and his active involvement as President of PGF Toastmasters Club and Vice-President (Membership) of Adhari Toastmasters Club.

Mr. Unnikrishnan's diverse skill set includes exceptional communication skills, convincing abilities, adaptability, innovation, sound judgment, decision-making process, and an aptitude for collaboration. His background in training and counseling further enriches his approach to sales and marketing.

Journey Through the Program: A Reflective Tale

In his pursuit of the Professional Doctorate in Sales and Marketing program, Mr. Unnikrishnan T.T experienced profound professional and personal growth. The program provided him with extensive exposure to research work and literature review, enriching his understanding of his field of study. This deepened insight culminated in the creation of the groundbreaking "UniK Psycho-Sales Model," marking a significant milestone in his career.

Throughout his journey, Mr. Unnikrishnan found unwavering support from the faculty members at East Bridge College and European International University. Their expertise and dedication fostered a supportive academic environment conducive to his success. Their guidance and mentorship encouraged him to stretch his limits and approach challenges with a critical mindset. Mr. Unnikrishnan appreciated their accessibility for discussions and valued the constructive feedback they provided, which played a crucial role in refining his research skills.

Grateful for the opportunities provided by both institutions, Mr. Unnikrishnan credits them for instilling in him a lifelong passion for learning. Armed with the knowledge and skills gained from the program, he feels well-prepared to make significant contributions to the industry.

Pursuing the Professional Doctorate in Sales and Marketing program has significantly contributed to my professional and personal growth. The program exposed me to a comprehensive research work and literature review, providing a deep understanding of my field of study. This enabled me to create the “UniK Psycho-Sales Model”, a milestone in my career.


The transformative impact of a Professional Doctorate in Sales and Marketing

A professional doctorate in sales and marketing is a comprehensive academic program that is specially designed to prepare professionals with advanced knowledge, skills, and strategic insights essential to excel in the dynamic and competitive landscape of sales and marketing.

This doctorate degree in sales and marketing program delves deep into various facets of the field, including consumer behavior, market research, strategic planning, branding, and digital marketing.

A professional doctorate in sales and marketing program involves an amalgamation of theoretical coursework, practical applications, and research projects, students gain a comprehensive understanding of leading-edge practices and evolving trends in sales and marketing.

Additionally, professional doctorate in sales and marketing program promotes critical thinking, problem-solving abilities, and leadership skills which are crucial for driving innovation and achieving business success in today's global marketplace. Graduates of a professional doctorate in sales and marketing emerge as highly qualified experts capable of navigating complex challenges, shaping industry trends, and making meaningful contributions to their organizations and the broader field of sales and marketing.

How did Mr. Unnikrishnan's career evolve as a result of his professional doctorate in sales and marketing?

Mr. Unnikrishnan T.T pursued a professional doctorate in sales and marketing in order to augment his expertise. This professional doctorate in sales and marketing program has refined his skills and provided him with deeper insights into strategic sales approaches, market dynamics, and consumer behavior, empowering him to tackle complex challenges with confidence and precision.

The pursuit of a professional doctorate in sales and marketing has been instrumental in propelling Mr. Unnikrishnan T.T's career to new heights. Through this specialized program, he gained a comprehensive knowledge of advanced sales and marketing strategies, honed his analytical skills, and developed a deeper understanding of consumer behavior and market dynamics.

With his enhanced expertise, Mr. Unnikrishnan T.T will be able to skillfully steer through the complexities of Bahraini market complexities by innovating sales strategies for his professional growth. The professional doctorate in sales and marketing program eased groundbreaking research, exemplified by his thesis on the Cognitive Selling Approach. This research not only enriched academia but also directly impacted his professional acumen. Overall, the professional doctorate in sales and marketing empowered Mr. Unnikrishnan as a more effective leader, strategist, and problem-solver, propelling him to remarkable success in his profession.


In conclusion, we extend our heartfelt congratulations to Mr. Unnikrishnan T.T for his remarkable achievements and contributions to the field of sales and marketing. His dedication to continuous learning, coupled with his passion for excellence, sets a shining example for professionals in the industry. As he continues to inspire and innovate, we eagerly anticipate the transformative impact of his research and leadership in shaping the future of sales and marketing in Bahrain.

Are you ready to embark on an educational journey that knows no bounds? Delve into the transformative experience and pioneering insights shared in our blog. Unearth the endless possibilities that await you in the realm of education. Explore the profound impact of a Professional Doctorate Program and step into a world of boundless opportunities. Enroll in a Professional Doctorate program today on our website ebc.ac and begin your journey of learning and innovation in education.

Written By : Rajosree Sur