An MBA in Sales and Marketing Management from East Bridge College is a specialized program designed to equip individuals with a comprehensive understanding of the intricacies of sales and marketing in the modern business landscape. This advanced degree delves into various aspects crucial for successful sales and marketing strategies. The curriculum emphasizes key areas such as Sales Strategy, where students learn to develop effective plans to drive revenue and achieve organizational goals. Marketing Management is another focal point, providing insights into creating and executing marketing campaigns to enhance brand visibility and market penetration. Understanding Consumer Behavior is also emphasized, offering valuable insights into customer preferences and decision-making processes, vital for crafting targeted marketing strategies.
The digital era is embraced through in-depth studies of Digital Marketing, exploring the use of online platforms and social media to reach and engage target audiences effectively. Advertising and Promotion are also examined, teaching students how to create impactful campaigns that capture consumer attention and drive demand.
An MBA in Sales and Marketing Management empowers individuals to navigate the competitive business landscape with confidence, implementing strategic sales and marketing approaches that drive sustainable business growth and success.
Benefits of pursuing an MBA in Sales and Marketing Management
- Gain a comprehensive understanding of marketing with a working definition, trend recognition, and strategies for success. Discover the value of trade shows and master the art of developing effective marketing plans.
- Develop the skills required to align your internet marketing strategy with your overall business strategy, engaging users in the online space and harnessing the power of search engine optimization (SEO) and online advertising to drive results. Dive into the world of e-commerce with step-by-step guidance on setting up an online store and explore trends like responsive web design, m-commerce, and social commerce, drawing inspiration from case studies of successful businesses like Amazon and Wal-Mart.
- Craft a powerful social media strategy, integrating it seamlessly into your marketing efforts. Learn to build an efficient social media team and evaluate the impact of your social media endeavors to continually improve your approach.
- Acquire in-depth knowledge of major social media platforms and their functionalities, while incorporating quality content and blogging to elevate your social media activities. Master social selling, developing a winning strategy, and utilizing tools to bolster your small business's success.
- Create a compelling visual identity for your brand, crafting mission, vision, and style statements. Understand the essentials of visual identity creation and effectively plan brand launches. Monitor and evaluate your brand's performance and respond strategically to the results. Unleash the potential of social media branding strategies, delving into key elements, popular platforms, brand-focused messaging, and social media guidelines.
- Learn the art of persuasion, distinguishing it from manipulation, and employ persuasive techniques and influence to drive your goals. Perfect your convincing conversations and presentations, leveraging storytelling techniques to extend your influence.
- Enhance communication skills by identifying and addressing common communication problems, asking the right questions, interpreting non-verbal cues, and mastering active and empathetic listening. Acquire the ability to handle difficult situations assertively.
- Lastly, delve into the benefits of Customer Relationship Management (CRM) on your company's bottom line, analyzing the various components of a CRM plan. With this comprehensive range of topics, you will be well-equipped to excel in sales and marketing management, making a significant impact on your organization's success.
To be eligible for an MBA in Sales and Marketing Management, applicants must meet the following criteria:
- Recognised Bachelor’s Degree in any field or Equivalent level
- Professional/life experiences and prior learning credits are available
- English Level – IELTS Level 5.0 or High School study of all subjects in English or at least 55% marks in English in your High School is desired
- Knowledge of the Internet and browsing, MS Word and Online Research Skill is desired
Who are an MBA in Sales and Marketing Management suited for?
An MBA in Sales and Marketing Management is well-suited for professionals seeking to advance their careers in sales, marketing, or business development. This specialized program caters to sales professionals looking to augment their skills with comprehensive marketing knowledge and strategic business insights. Business development executives will benefit from acquiring a holistic perspective, enabling them to identify growth opportunities and drive business expansion effectively. This degree equips graduates with a versatile skill set, positioning them for leadership roles in sales and marketing departments, product management, and business strategy, making them valuable assets in driving organizational success in a competitive business landscape.
Duration of an MBA in Sales and Marketing Management
East Bridge College offers a promising chance to pursue an MBA in Sales and Marketing Management, providing you with the flexibility to complete your degree within a convenient timeline of 36 months. For those seeking a faster-paced journey to success, we also offer an accelerated program option. Our dedicated Program Officers are available to offer personalized guidance and unwavering support throughout your educational journey.
Admission Process for an MBA in Sales and Marketing Management
- Fill application form available on East Bridge College website
- Wait for detailed instructional email from our Enrollment Department
- Fill up the Admission evaluation form and submit with your updated resume
- On acceptance of your Enrollment you will get a provisional offer letter with Course fee, payment plan and admissible scholarship if any.
- Make the payment for the course fee. Submission and payment of admission fee marks the end of enrolment process.
Curriculum and Credits
- Foundation (10 credits)
- Research Skills & Conducting Accurate Internet Research
- Introduction to Research
- Core (30 credits)
- Basic Business Management
- Managing Across Cultures
- Global Business Strategies
- Leadership Skills
- Business Project Management
- Accounting & Finance
- Specializations (20 credits)
- Marketing & Sales Fundamentals with basic internet marketing and E-commerce Management
- Social Media and Social Selling
- Corporate Branding & Building Brand in Social Media
- Customer relationship Management (CRM), Influence and Persuasion skills and communication strategies
- Capstone Project (30 credits) - Choose 1
- Prepare a paper on any one topic of from your specialization – 5000 words
- Attend any seminar on your Specialization subject in your region and create a reflective paper on the same – 5000 words
- Research Paper – 5000 words
What are the career opportunities after completing an MBA in Sales and Marketing Management?
After completing an MBA in Sales and Marketing Management, graduates have access to a wide range of career opportunities in the fields of sales, marketing, and business development. This specialized degree equips individuals with a comprehensive skill set, making them highly sought after by employers for leadership roles in various industries.
Some of the career opportunities include:
- Sales Manager
- Marketing Manager
- Business Development Manager
- Brand Manager
- Product Manager
- Digital Marketing Strategist
- Market Research Analyst
- Advertising Manager
- Customer Relationship Manager (CRM)
- E-commerce Manager
- Public Relations Manager
- Sales and Marketing Consultant
- Retail Manager
- Market Analyst
- Account Manager
Thank you for considering our MBA programs. We understand that financial planning plays a crucial role in your decision-making process. Garner the benefit of flexibility when pursing an online MBA program from East Bridge College (EBC) which provides access to the course from any corner of the world. EBC offers affordability and easy instalment payment option with no interest charges. Payments can be made via, Credit Card, Online Bank Transfer, PayPal or Cash at our Global Centers. All Fees Include Tax, LMS Access, Program of study, Evaluation and assessment, Study guide, Degree, and transcript from European International University.
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Fees include all: Tax, Program of study, LMS access, Study guide, Evaluation and Assessment, Diploma, Courier charges apply for Degree dispatch to your country. Certificate Notary and Apostille charges are separate from Paris. MBA Degree is conferred by the European International University, (EIU-Paris). There is a bench fee applicable for each extension you request to complete the MBA program after 36 months.
Once students register for a course, they are responsible for dropping any course they decide not to attend.
- Once you have enrolled in the program and you wish to immediately pull out and before any access has been granted - 50% of the tuition fee will be refunded
- No refund for students who have received course access and have already started off with the program from EBC
- Read all Terms and Conditions before making payments
- Processing of refunds make take up to 3 months
The MBA in Sales and Marketing Management is delivered and assessed by East Bridge College and the quality is assured by European International University, Paris. The most Grand & Global level Degree and the transcript are affiliated to by European International University, Paris, allowing students to receive relevant degrees upon successful completion.
European International University is a private higher education establishment authorized by the French Ministry of National Education, Higher Education, Research, and Innovation, in accordance to and in compliance with the French Education Act: Code de l’Education Articles L 444-1 to 444-11 and R 444-1 to 444-28.
Certificates and Transcripts
Documents regarding graduation are always generated in English, and will be made up-to-date as per the latest guidelines or formats adopted by European International University. These documents may be issued and legalized from Paris, France.
The following graduation documents are issued from East Bridge College:
Degree: It shows the graduate’s name in full, degree program, date, issuing country and signature of the Dean of the Faculty, the President and Registrar. It does not particularly mention any information regarding distance learning. This is issued by European International University.
Transcript: Displays all the credits accounted towards the degree, including the credits transferred from previous education, and the corresponding grades. It comprises the Diploma Supplement information, as deemed necessary by European Higher Education guidelines. This is issued by European International University
Graduation Completion Letter: A letter from East Bridge College from the Head of the Board of Academics information about your successful completion of the program.
Reference Letter: A reference letter is equivalent to a recommendation letter. A document is a stamp of integrity, capability and character of the candidate. This is issued from the Head of Faculty of the School, East Bridge College upon request.
Ask our admission officers for a sample.
East Bridge College has been a wonder and a magic in my life; helping me summarize my lifelong learning, experience and my teaching for living a life made more meaningful with learning and practice of simple skills for every age in every generation. My journey with East Bridge College has been truly inspiring and exciting for me as well all my associates, including my learners. I would like to express my heartfelt gratitude to the entire team of East Bridge College.
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It has been a fantabulous journey with East Bridge College. The great team provided me with excellent mentoring and guidance. I firmly believe that this study helped me advance professionally as well. I'm grateful to my mentor for helping me all the way through to this success. The webinars and course material were very educational and beneficial for my research environment. Once again, a big thank you to the EBC team. I'm confident I'll continue my learning adventure with them in the future.
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It has been an amazing journey with East Bridge College. EBC provides a wonderful platform to working professionals to accomplish their dreams. I believe as a Principal of a leading school ,the Doctoral Program will immensely help me in my career growth. The course structure was well organized. The support team was super spontaneous. Above all I will express my heartfelt gratitude to my guide in the course, or his encouragement & guidance