School of Business and Media
MBA in Sales and
Marketing Management

An online Masters designed for life-long learning
Degree will be conferred by European International University, (EIU-Paris)

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Program Delivery

100% Online accelerated degrees

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Time to Completion

up to 2 years

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Total credit hours

90 Credits

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Intake 2022

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MBA in Sales and Marketing Management

Program Overview

Hone your skills and dive deeply into marketing challenges.

It’s clear that the marketing landscape has shifted and evolved – but have you as a marketing professional and leader?

This Masters degree has been built in an interactive digital learning environment that fosters collaboration, creativity and active learning. It can be studied anywhere, any time and on any device, meaning you can study around your work and personal commitments and earn as you learn. With four starts per year, you can start within months.

A Specialization in marketing will equip you with the skills and insights to face and tackle the diverse set of marketing challenges present in today's competitive business environment - from understanding the evolving needs of the consumer, to managing sales, to launching digital marketing campaigns, to overseeing international marketing and distribution operations in a social selling backdrop. The specialization electives are designed to enhance the student's skills in such marketing-focused areas as market research, consumer behavior, product development, and relationship management, while expanding the core business knowledge and skill areas to build the perspective needed to interact effectively with executive management as a strategic partner. Students will have the opportunity to synthesize and apply what they have learned into a final marketing plan. Past students who had opted for this specialization are now pursuing management and senior-level positions in marketing, sales, advertising, corporate communications, events, or public relations departments in firms.

The job profiles after MBA in sales & marketing are Area Sales manager, Marketing manager, Brand manager, market research, marketing strategy, supply chain manager, branding logistics, etc.

You will examine key questions such as:

  1. Market Research and working on a marketing plan
  2. Creating an Internet marketing plan and E-Commerce strategy
  3. Developing a Social Media plan and Social selling strategy
  4. Creating and following a corporate branding mission and a social media branding strategy
  5. Persuasion Strategy and NLP
  6. Communication. And Positive relationship
  7. Describe how customer relationship management can provide value for organizations and customers, and more.

Upon completion of the MBA in Sales and Marketing Management, learners will be able to

  • Understand a working definition of marketing; how to recognize trends; strategies for success; the value of trade shows; how to develop a marketing plan; and more.
  • Develop the skills required to determine how their internet marketing strategy fits with their overall strategy, influence and engage users in the online space, get started with search engine optimization (SEO), use online advertising as a tool to boost results, and to make use of metrics and reporting.
  • Learn how to set up an e-commerce store step-by-step. Participants will also learn about exciting trends such as responsive web design, m-commerce, and social commerce. Students will be motivated by case studies and examples from real-life e-commerce businesses such as Amazon and Wal-Mart.
  • Develop a social media strategy and learn how to incorporate it into your marketing efforts; building an effective social media team that’s not prone to wasting time browsing; analyzing the strengths and weaknesses of your social media efforts, to improve them; knowledge of the major social media platforms and their varied functionalities; and how to incorporate quality content and blogging into your social media activities.
  • Understand and apply social selling is, how to build a winning strategy, and tools that small business owners can use to help them be successful.
  • Develop a visual identity from start to finish, from writing a mission, vision, and style statement for a brand, and understanding the basics of creating a visual identity, to effectively planning internal and external brand launches, and how to monitor and evaluate a brand and respond to the results.
  • Learn how to build, implement, review, and revise a social media branding strategy. Topics will include: key strategy elements, hot social media platforms, brand-focused messages, and social media guidelines.
  • Understand how persuasion differs from manipulation; how to apply techniques of persuasion and influence; getting convincing conversations and presentations underway; and using storytelling techniques to extend influence, and more.
  • Identify the common communication problems; develop the skills to ask the right questions; learn the meanings underscoring non-verbal messages; develop skills in listening actively and empathetically to others; enhancing the ability to handle difficult situations; and dealing with situations assertively.
  • Work through the benefits of CRM on a company’s bottom line and analyze the different components of a CRM plan.

Admission Requirements

Online colleges have made higher education more accessible and affordable than ever before. This is great news for you because earning a college degree is one of the best ways to advance your career. EBC’s Learning experiences are tailored to your schedule. Every subject has been designed after thorough consideration of the students’ preferred learning styles and needs of adult learners in mind, and offers a flexible timetable to suit almost every lifestyle. Students are increasingly turning to online learning as a viable alternative to on-campus study. It could allow you to study abroad remotely, at a university not in your home country!

Since every adult student's situation and profile is different, we like to handle cases individually. Contact us to get your questions answered directly and clarify your main doubts with our highly responsive admissions and counselling team. Then, you will be ready to apply for admission. Please note that as all of our courses can be completed online without necessitating the need to travel, EBC does not provide visa and immigration services.

Admission to the MBA Sales and Marketing is open to students from all disciplines.

  • Recognised Bachelor’s Degree in any field or Equivalent level
  • Professional/life experiences and prior learning credits are available
  • English Level – IELTS Level 5.0 or High School study of all subjects in English or at least 55% marks in English in your High School is desired
  • Knowledge of the Internet and browsing, MS Word and Online Research Skill is desired

Program Requirements

All our Master’s programs under the Faculty of Education has four distinct parts:

  • Part One – Foundation Course which comprises of 10 credits and 2 Subject
  • Part Two – Core Program comes with 30 credits and 6 Subjects
  • Part Three – Specialization of Subjects comes with 20 credits divided into 4 Specialized subjects
  • Part Four – Capstone Project which is a reflective research work comprises of 30 credits

To receive a degree in the programme of study the student must achieve the following:

  • Complete and successfully pass Foundation, Core, Specialization and Capstone Project as prescribed in the programme specification.
  • Obtain a mark of 50% and above to satisfactorily pass each subject as the Capstone Project.
  • Complete the full programme of study in minimum duration of 12 months, and a maximum duration of up to 24 months. After 30 month's duration from enrollment date, the student would need to pay a maintenance bench fee for additional months of extension.
  • Students can attend 6 Live Online Webinar Sessions during the year and use one of that as a Capstone Project to complete a reflective paper.

Curriculum and Credits

Foundation (10 credits)

  1. Research Skills & Conducting Accurate Internet Research
  2. Introduction to Research

Core (30 credits)

  1. Basic Business Management
  2. Managing Across Cultures
  3. Global Business Strategies
  4. Leadership Skills
  5. Business Project Management
  6. Accounting & Finance

Specializations (20 credits)

  1. Marketing & Sales Fundamentals with basic internet marketing and E-commerce Management
  2. Social Media and Social Selling
  3. Corporate Branding & Building Brand in Social Media
  4. Customer relationship Management (CRM), Influence and Persuasion skills and communication strategies

Capstone Project (30 credits) - Choose 1

  1. Prepare a paper on any one topic of from your specialization – 5000 words
  2. Attend any seminar on your Specialization subject in your region and create a reflective paper on the same – 5000 words
  3. Research Paper –Project Management – 5000 words

Fees

Here we present different payment options available. Payments can be made via Online Bank Transfer, Credit Card, PayPal or Cash at our Global Centers.

Total fee

  • 2200 USD – If Paying from USA or paying in USD
  • 1580 GBP – If Paying from UK or EU
  • 93,000 Thai Baht – If Paying in Asia
  • 160,000 INR– If Paying in India

All fees include tax. Fees include all: Program of study, LMS access, study guide, evaluation and assessment, diploma and transcript. Courier charges apply for Diploma and Transcript dispatch to your country. Certificate Notary and Apostille charges are separate from Europe. Please check with your admission adviser for more details.

Degree and Transcript is issues by The European International University, Paris and a program participation certification is given by East Bridge College

Scholarships:

East Bridge College offers tuition scholarships and financial aid for its online learning degree programs. The tuition scholarship fund for distance learning degree programs will be granted depending on the policy and the Dean’s office from time to time. Upon request, EBC may offer you: Academic Scholarship, Athletic Scholarship, Creative Scholarships and Community Service Scholarship.

Refund Policy

Once students register for a course, they are responsible for dropping any course they decide not to attend.

  • Once you have enrolled in the program and you wish to immediately pull out before any access has been granted - 50% of the tuition fee will be refunded
  • No refund for students who have received course access and have already started off with the program from EBC
  • Read all Terms and Conditions before making payments
  • Processing of refunds make take up to 3 months

Career

Opting for an MBA in Marketing gives you several job opportunities in the marketing aspects of a business. You can work in areas such as brand marketing, sales, various marketing channels, product management, leadership management skills, market research and consumer behaviour, to name a few. Typical roles obtained upon the completion of a MBA with a Sales and Marketing focus are as follows:

  • Brand Manager
  • Sales Manager
  • Business Development Manager
  • SEO Manager
  • Email Marketing Marketing
  • Digital Marketing Manager
  • Social Media Manager

MBA in Marketing is considered to be one of the most popular and useful specializations while doing your post-graduate studies. The program is typically two-years and teaches you not only technical skills but soft skills as well. Connections made during your B-school are said to last a lifetime and will continue to play a major role throughout your career. Taking up an MBA in marketing has several benefits, such as career advancement opportunities, the scope for increased earnings, knowledge enhancement, and an avenue for skill development.

Read our Career Opportunities after MBA CLICK HERE

Awarding Body

The European International University (EIU) – Paris is a private, independent higher education provider and has been successfully incorporated in Paris, France, (Registration at RCS No.: 839 980 851 R.C.S. Paris on 29 May 2018). EIU – Paris offers higher education programs that are different from the French National Curricula and Programmes leading to French Government accredited university qualifications, which falls under the French Public Higher Education sector. All programs and services provided by EIU are internationally benchmarked through the audit and quality assurance processes, carried out by both the Ministry of Higher Education, France, as well as ASIC, U.K., on a regular basis.

The European International University (EIU) – Paris, is a private higher education establishment authorized by the French Ministry of National Education, Higher Education, Research, and Innovation, in accordance to and in compliance with the French Education Act: Code de l’Education Articles L 444-1 to 444-11 and R 444-1 to 444-28.

The European International University (EIU-Paris) is duly authorized as a Professional Training service provider in accordance to Article R.6351-6 of the French Employment Code, under the registration number: 11755784775, with the prefecture of the region of ILE-DE-FRANCE.

Through the academic affiliation arrangement between East Bridge College and The European International University, EIU-Paris all EBC programs are validated by The European International University, EIU-Paris. Hence by means of program validation and certification, EBC students who successfully complete their programs receive relevant degrees from EIU-Paris.

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